「 Paid Social 」
Paid Social that creates demand, not just clicks.
Most companies use social media to generate impressions. We use it to generate pipeline. Our paid social campaigns help you create awareness, build trust and convert more of your existing demand into revenue.
- More qualified leads from social
- Better creative performance
- Stronger retargeting flows
- CRM-connected lead capture
-
Full
pipeline
visibility
01
Demand generation
02
Higher conversion rates
03
Revenue from social
04
Full-funnel visibility
「 Why most paid social underperforms 」
The issue is rarely
the platform.
Most paid social campaigns fail not because of the channel — but because of the system around it. Targeting too broadly, weak creative, poor landing pages, no retargeting and no CRM automation mean ad spend increases while conversions stay flat.
Targeting too broad — reaching the wrong audience
Weak creative that fails to stop the scroll
Landing pages that don't convert
No retargeting strategy
No CRM or follow-up automation
No visibility into what actually drives revenue
We build the complete system.
From first impression to booked meeting — creative, targeting, retargeting, landing pages and CRM automation working as one.
「 A complete Paid Social Growth System 」
Four phases.
One connected system.
01.
Demand Generation
Create awareness among the right audience before they start searching. Build the brand that decision-makers remember when the need arises.
02.
Demand Nurturing
Stay visible throughout the buying journey. Retarget visitors, warm audiences and engaged prospects with messaging that moves them forward.
03.
Conversion Optimisation
Turn more visitors into leads through optimised landing pages, compelling offers and social proof assets that build trust.
04.
Revenue Acceleration
Connect social media directly to your CRM and sales process. Every lead captured, qualified and followed up automatically.
「 Platforms 」
The right platform
for the right objective.
Reach decision-makers, buying committees and target accounts with precision B2B targeting.
- CEOs and Founders
- Marketing and Sales Directors
- Procurement and Finance
- Enterprise accounts and ABM
Meta Ads
One of the most powerful conversion platforms available when combined with the right creative and CRM automation.
- Retargeting and remarketing
- Video and carousel campaigns
- Lead form campaigns
- Lookalike audience targeting
Build visual brand presence and reach audiences where attention is high and intent can be captured through smart creative.
- Stories and Reels campaigns
- Brand awareness
- Product and service showcasing
- Retargeting flows
「 Creative is the biggest performance lever 」
Most campaigns fail
because the message fails.
The platform does not determine success. The creative does. We produce assets built specifically to stop the scroll, communicate the offer and drive action.
What we create
- Video ads — short-form and long-form
- Static image ads
- Carousel ads
- Case study assets
- Social proof and testimonial ads
- Conversion-focused landing pages
Connected to CRM and AI
- Every lead captured and routed automatically
- AI qualification within minutes
- Meeting booking triggered instantly
- Sales team alerted on hot leads
- Nurture flows for leads not yet ready
- Full pipeline visibility from first click
「 What success looks like 」
We don't optimise
for vanity metrics.
Likes
Reach
Impressions
Qualified Leads
Booked Meetings
Pipeline Value
Opportunity Creation
Revenue
ROAS
「 Process 」
Discover. Design. Build. Run.
A clear process for moving from unclear lead flow to a connected growth system that can be launched, measured and continuously improved.
01.
Discover
We map your ICP, decision-makers, offer, sales process and conversion bottlenecks before designing anything.
- ICP and buying committee mapping
- Offer and positioning audit
- CRM and traffic review
- Conversion bottleneck analysis
02.
Design
We design the channel strategy, messaging, funnel architecture, creative direction and Speed to Lead rules.
- Channel and funnel strategy
- Role-specific messaging
- Creative direction
- CRM and automation structure
03.
Build
We build campaigns, content, landing pages, tracking, automations, Speed to Lead workflows, pipelines and booking flows.
- Campaign and creative build
- Landing pages and forms
- CRM pipelines and automations
- Speed to Lead workflows
04.
Run
We launch, optimise, report and improve the system based on first-response speed, qualified leads, booked meetings and pipeline signals.
- Launch and live optimisation
- Weekly reporting
- Ongoing A/B testing
- Pipeline and conversion review
"Social media is not a broadcast channel.
It's a pipeline channel."
TalkingAboutIt™ · Paid Social